Off-White
x Nikelab NRG SS TEE
Two titans of barely containable anticipatory excitement are brought together, as Nike and Virgil Abloh’s Off White imprint turn their attention towards the 2018 World Cup. The Nike x Off White pairing taps into one of the best parts of the build up to the tournament proper, the ongoing reveal of each qualifying country’s new World Cup kit. The “Football, Mon Amour” capsule collection is a range of on field and sideline ready Nike soccer apparel that melds Abloh’s trademark modern sensibility, emphasizing a stark palette and conspicuous placement of utilitarian text with traditional elements of kit design. A lion crest borrowed from the Netherlands and Croatia’s distinctive checkerboard motif provide a recognizable soccer background, while the chest space typically reserved for the prominent placement of sponsor logos on club team jerseys is appropriated for Off White branding that departs from the brand’s standard typeface design. AJ2239-010
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关于 Off-White 品牌
美国设计师 Virgil Abloh 以年轻世代的流行文化为号召，一手创立奢华街头潮牌 Off-White™。这位设计金童亦是美国嘻哈歌手 Kanye West 自创品牌的创意总监，一举一动皆受到时装界高度瞩目。个人品牌在 2014 年推出之际，即在香港设立旗舰店，隔年又于巴黎举办时装发布会，并荣获 ...
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